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Monday, December 7, 2009

Marketing 101

Marketing basics: create information, target receivers, ask permission to send information ( via any medium) repeat, repeat, repeat. Never forget who you work for: the client (customer, prospect, audience, etc.) . Never forget that it is always about one client at a time. There is no 'you' agenda. It is all about them.

Now if you are selling something: get it out there! Beat the streets, & your drum, and tell everyone that would be interested. You do this through social networks, through email, and environmentally speaking any virtual media is best for reducing GHG and your pocketbook! Listen carefully to your own message: is it all about you, or them?


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