I submitted the following for inclusion in a new Facebook beta tester development program.
Facebook has inspired thousands, perhaps millions of opportunities to promote people, place, and products. The really credible question in my opinion is how everyday business will revolutionize the face of Facebook. I know from my own experience that personally I like my friends and family and find FB to be a useful tool in keeping track of each. However, professionally my identity demands a much different ‘face’. Yes, followers are nice, but turning these into customers will require different skills. Creatively I think that Facebook not allowing this separation - pages interact- but the cross pollination is imperfect at best, and this needs critical attention.
FB Ads are too easy to recognize even with I must say, a rather gentle and passive approach. Advertising is tired, but Facebook has the potential to transform the genre. By building on the success of one-to-one relationships. My customer is someone I know. I want to approach these people differently than my familiars. In fact I don’t want crazy cousin Bill on ANYONE’S radar. I understand there are successful ways to manipulate the existing system, but I am calling for the allowance of separate professional identities from personal ones. Most importantly I want this linked to a single email address.
I would be very willing to become a beta tester for business to business applications. I blog, tweet and of course Facebook. I am an administrator for several sites, so I have experience and a multitude of frustrations. I promise to provide honest insight if chosen. Thank you for the opportunity to help make a great product even better. Check me out at: Dani Sheehan-Meyer and B2B Media & Marketing.
Dani
Dani Sheehan-Meyer
dsheehan@sonic.net
danib2b.com
danib2b.blogspot.com
