De-Construct process
In any organization there are always the social / political structures, being the nature of ourselves as human beings, which conceal / exhibit very individual personalities and experiences. In a process I title De-construction; the goal is to put any and all preconceptions forward. These are neither negative nor positive and can in fact be both. The ideas and passion that any one 'person' brings to the group should be gently considered and not over-analyzed. It is very important however to get a real sense of your 'players'. What do they consider their role to be in your group? How do they feel about past experiences? Where do they think the vision is for the future? Is the 'Brand' secure, positively evolving or in danger? Do you have the infrastructure and support to grow your membership? Do you want to grow your membership? (Doing nothing IS an option!) You can manifest your own terms, but asking the questions first will either change your agenda, or confirm that everyone is right where they should be. This intimate process builds relationships and is a positive team building exercise. These are rhetorical or 'open-ended' questions and everyone should answer them in their own words expressing their true opinions. This process, I believe, then creates an environment of trust. You now have a powerful tool: information. The end game is building on the foundation of success in your organization and to identify and establish goals for the future. You will be more effective if you take the time to first consider the past and respect the experiences of your team.
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Wednesday, January 6, 2010
Friday, December 11, 2009
New from my Web Vision Video partner! Jenn Vasta
Alphagraphic Commercial by Jenn Vasta
What can we do for you?
Monday, December 7, 2009
Marketing 101
Marketing basics: create information, target receivers, ask permission to send information ( via any medium) repeat, repeat, repeat. Never forget who you work for: the client (customer, prospect, audience, etc.) . Never forget that it is always about one client at a time. There is no 'you' agenda. It is all about them.
Now if you are selling something: get it out there! Beat the streets, & your drum, and tell everyone that would be interested. You do this through social networks, through email, and environmentally speaking any virtual media is best for reducing GHG and your pocketbook! Listen carefully to your own message: is it all about you, or them?
Thursday, October 15, 2009
Marketecture
I'm currently working with my client, Gary Finnan Creative on an exciting Seminar that will take place Dec. 3rd this year. Please give me a holler if your interested in learning more of what Marketecture is all about. Or, feel free to visit the GFC website at: www.garyfinnan.com.
Monday, October 5, 2009
Monday, September 21, 2009
Adjustments needed:
Good Monday morning. I'm looking to get some of these technicalities straighted out. It's helping to have several sets of others eyes.
Wish list:
My blog on blog series would automatically update to my BUSINESS Facebook and create a LINK in my poersonal FB.
Comments would post as blogs instead of under comments.
I could get more followers.
Peace out, D
Saturday, September 12, 2009
Something new.
Time to take off the amateur gloves. I'm a media and marketing pro. What would you like to know? I'll open this up to questions.
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