I submitted the following for inclusion in a new Facebook beta tester development program.
Facebook has inspired thousands, perhaps millions of opportunities to promote people, place, and products. The really credible question in my opinion is how everyday business will revolutionize the face of Facebook. I know from my own experience that personally I like my friends and family and find FB to be a useful tool in keeping track of each. However, professionally my identity demands a much different ‘face’. Yes, followers are nice, but turning these into customers will require different skills. Creatively I think that Facebook not allowing this separation - pages interact- but the cross pollination is imperfect at best, and this needs critical attention.
FB Ads are too easy to recognize even with I must say, a rather gentle and passive approach. Advertising is tired, but Facebook has the potential to transform the genre. By building on the success of one-to-one relationships. My customer is someone I know. I want to approach these people differently than my familiars. In fact I don’t want crazy cousin Bill on ANYONE’S radar. I understand there are successful ways to manipulate the existing system, but I am calling for the allowance of separate professional identities from personal ones. Most importantly I want this linked to a single email address.
I would be very willing to become a beta tester for business to business applications. I blog, tweet and of course Facebook. I am an administrator for several sites, so I have experience and a multitude of frustrations. I promise to provide honest insight if chosen. Thank you for the opportunity to help make a great product even better. Check me out at: Dani Sheehan-Meyer and B2B Media & Marketing.
Dani
Dani Sheehan-Meyer
dsheehan@sonic.net
danib2b.com
danib2b.blogspot.com
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Monday, July 5, 2010
Tuesday, February 16, 2010
Children's Markets get Creative: Take a lesson.
http://www.nytimes.com/2010/02/15/business/media/15kids.html?ref=todayspaper
Wednesday, January 6, 2010
De-constructing your team
De-Construct process
In any organization there are always the social / political structures, being the nature of ourselves as human beings, which conceal / exhibit very individual personalities and experiences. In a process I title De-construction; the goal is to put any and all preconceptions forward. These are neither negative nor positive and can in fact be both. The ideas and passion that any one 'person' brings to the group should be gently considered and not over-analyzed. It is very important however to get a real sense of your 'players'. What do they consider their role to be in your group? How do they feel about past experiences? Where do they think the vision is for the future? Is the 'Brand' secure, positively evolving or in danger? Do you have the infrastructure and support to grow your membership? Do you want to grow your membership? (Doing nothing IS an option!) You can manifest your own terms, but asking the questions first will either change your agenda, or confirm that everyone is right where they should be. This intimate process builds relationships and is a positive team building exercise. These are rhetorical or 'open-ended' questions and everyone should answer them in their own words expressing their true opinions. This process, I believe, then creates an environment of trust. You now have a powerful tool: information. The end game is building on the foundation of success in your organization and to identify and establish goals for the future. You will be more effective if you take the time to first consider the past and respect the experiences of your team.
In any organization there are always the social / political structures, being the nature of ourselves as human beings, which conceal / exhibit very individual personalities and experiences. In a process I title De-construction; the goal is to put any and all preconceptions forward. These are neither negative nor positive and can in fact be both. The ideas and passion that any one 'person' brings to the group should be gently considered and not over-analyzed. It is very important however to get a real sense of your 'players'. What do they consider their role to be in your group? How do they feel about past experiences? Where do they think the vision is for the future? Is the 'Brand' secure, positively evolving or in danger? Do you have the infrastructure and support to grow your membership? Do you want to grow your membership? (Doing nothing IS an option!) You can manifest your own terms, but asking the questions first will either change your agenda, or confirm that everyone is right where they should be. This intimate process builds relationships and is a positive team building exercise. These are rhetorical or 'open-ended' questions and everyone should answer them in their own words expressing their true opinions. This process, I believe, then creates an environment of trust. You now have a powerful tool: information. The end game is building on the foundation of success in your organization and to identify and establish goals for the future. You will be more effective if you take the time to first consider the past and respect the experiences of your team.
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