Where does one get started? Selecting a "brand message" seems daunting if you've never done it before. What are the key questions one should ask oneself about their message before springing off the branding-board?
Wow! An audience! Be my follower? But of course a response first: to break the question down to less than daunting status - one should ask three key questions. What do I do? Who is my customer? What does my brand say to answer these two questions?
Example:
I am a media & marketing specialist. I want to reach business people ( business to business). Therefore, I will call myself B2B Media & Marketing and everything I do will reinforce that brand- personal and otherwise. I have a logo, a web site and a business card. I go places that other business people go to events, meetings, etc., and I volunteer my skills in photography in order to see and be seen. I have personal 'brand equity' from my previous employer and I choose to leverage that experience by continuing a previously successful work ethic.
There in a nutshell is my marketing strategy. It is my mission/ belief that once I have a clients ear, loyalty, or 'relationship' that the rest is just being good at what you do and working hard at it.
Where does one get started? Selecting a "brand message" seems daunting if you've never done it before. What are the key questions one should ask oneself about their message before springing off the branding-board?
ReplyDeleteWow! An audience! Be my follower? But of course a response first: to break the question down to less than daunting status - one should ask three key questions. What do I do? Who is my customer? What does my brand say to answer these two questions?
ReplyDeleteExample:
I am a media & marketing specialist.
I want to reach business people ( business to business).
Therefore, I will call myself B2B Media & Marketing and everything I do will reinforce that brand- personal and otherwise. I have a logo, a web site and a business card. I go places that other business people go to events, meetings, etc., and I volunteer my skills in photography in order to see and be seen. I have personal 'brand equity' from my previous employer and I choose to leverage that experience by continuing a previously successful work ethic.
There in a nutshell is my marketing strategy. It is my mission/ belief that once I have a clients ear, loyalty, or 'relationship' that the rest is just being good at what you do and working hard at it.
Passion = profit.